K11 Select Tianjin CTF Finance Center

— ROLE

Environmental Graphics

Wayfinding Analysis

Information Hierarchy

User Journey

User Study

Prototype Review

Shop drawing Review

Hirsch Bedner Associate Graphics

— SIGNAGE CONSULTANT

Hirsch Bedner Associate Graphics

— CLIENT

New World Development

K11 Select

— DESIGN ARCHITECT

Skidmore, Owings & Merill LLP

Ronald Lu & Partners

K11 Select is targeted at the millennial generation in the form of art exhibitions, cultural activities and cross-border cooperation.

The project is positioned as the "Future Life Testing Ground", adhering to the three core elements of the K11 brand "Art· Humanities· Nature". Tianjin K11 Select Art Shopping Center sits within the Tianjin Chow Tai Fook Finance Center which is a second tallest building in Tianjin, sitting at 530m high.

Our signage and wayfinding scope covers the entire exterior areas of the development including Tianjin Financial Tower drop off area, as well as the interior of K11 Select mall.

Digital Screen on Facade Mall

K11 Select Facade Signage

User Journey: Signs that will be seen along the development

Low-fidelity mock up on directory content

Car Park Column messaging strategy

Signs which user would encounter in a car park

Inspired from the grandeur curves from the 530metre tall Financial Centre, the mall beside takes on an organic shape. The curves from the exterior relates back into the interior space. The colour palette that the ID had done was a white, light wood and warm grey colour. Thus our concept design form took on the large curves and we translated them subtly into our colour scheme and pictograms.