CORALS

@ KEPPEL BAY

— ROLE

Signage & Wayfinding Design

User Research

Environmental Graphics

Project Coordination

Prototype Review

Construction Administration

— DESIGN ARCHITECT

Daniel Libeskind Architects

— SIGNAGE CONSULTANT

Square Peg Design Asia

— DEVELOPER

Keppel Bay Pte Ltd

— PROJECT AWARDS

BCA Universal Design Mark

GoldPLUS (Design) Award, 2014

BCA Green Mark, GoldPLUS Award, 2013

— DATE

Completed 2016

Corals @ Keppel Bay is a project located in Keppel Bay. The signage design system was aimed to take into consideration of people whom suffers from colour Blindness to meet with its BCA Universal Design Mark GoldPLUS Design Award.

Colour Blindness affects 5.5% of Singaporeans.

12% of Singapore population are suffering from pre-diabetes.

Amongst them, Colour Blindness affects 22.2% of the people with type 2 diabetes.

A signage systems functions as the first line of information to the users.

Thus for this project, we decided to take on the route on exploring the users with colour blindness. We introduced the use of colour deficiency specifications which has been used widely around the world (namely, Japan, USA, UK) to select its colour.A signage systems work as the first line of information to the users.

Each block is uniquely designed such that no two blocks has the same layout, allowing for easy identification inside the open carpark space. Getting inspiration from the development, corals, the pattern designed on the sign aims to mimic the growth and glow of a coral underwater. The design Wayfinding design system also address the uniqueness of each of the blocks.

Day View of Entrance Identity Sign

Night View of Entrance Identity Sign

BCA Universal Design

The entrance identity, ie logo, is first point of reference to the user. Given that there were no solid walls along the walkway, we decided to integrated the signage design onto the fins of the fences. Being an identity sign which marks the entrance, it should be well lit and visible to both pedestrians and drivers who may be visiting the development for the first time.

Concept Design exploration on Identity Sign

PROTOTYPE ADJUSTMENTS & UPDATES

The initial design intent was to have a tone on tone effect of having the stainless steel cut out text on the individual fins to create a subtle look.

However due to the visibility concerns, it was later agreed for the logos to be painted in white.

BOOKING & CONTACT

Day View of Sign

CONSTRUCTION METHODS

The freestanding directional sign uses a Day & Night film, which remains grey in the day, and turns white at night when the lights are turned on. Thus this enables the sign to always be visible regardless on the time of the day.

CAR PARK

The carpark explores on the ability to help users with colour blindness navigate around the development.

One of the more common colour blindness are users with Protanopia & Deuteranopia which affects about 1 in 100 people. They do not have the ability to see Red & Green Colours.

Car Park column concept design & exploration

The project took approximately 1.5 years to complete. I was the sole designer on board the project with my project manager and studio director. My role which involves implementing the design directions of colour blindness, research and study, concept and detailed design, design project coordination with relevant consultants (ID, architects, landscape architect and lighting coordination). This ensures our signs are well integrated into the development without being too abrupt.